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BMW is a great automotive brand that offers power and luxury and reliability to drivers all over the world. However, you might be wondering “what does BMW stand for?” BMW is short for Bayerische Motoren Werke, which translates to Bavarian Motor Works in English. BMW of Warwick is here to give drivers near East Greenwich some quick facts on the origins of this excellent brand.
If you’re asking “what does BMW mean?” you might want to know a little bit about the history of this venerable automaker. In 1913, BMW was founded as a company called Rapp Motorenwerke, which produced aircraft engines for the German market. In 1917, its founder, Karl Rapp, quit. This caused Rapp Motorenwerke to rebrand itself as Bayerische Motoren Werke. That same year, the iconic checkered blue and white logo debuted. This icon has changed little from its early years, and honors the flag of Bavaria.
Another important part of what BMW stands for is the common nickname of “Beemer” and “Bimmer” that people give to BMW cars and motorcycles. Providence drivers might not know that “Beemer” and “Bimmer” differ based on what part of the world you’re in. In the United States, some insist that “Beemer” only refers to BMW motorcycles while “Bimmer” refers to BMW cars. However, up north in Canada, “Bimmer” refers to both BMW motorcycles and cars.
You’re probably familiar with the legendary BMW slogan “The Ultimate Driving Machine®”. This slogan was first marketed in North America in 1974 and has been an enduring classic ever since. Although the BMW slogan was briefly changed to “Joy” in the United States, it was later changed back to “The Ultimate Driving Machine®”.
If you want a great drive in Cranston, trust BMW of Warwick to help you feel more satisfied behind the wheel. We’ve got experts in every part of the car buying process, from sales to service to financing. We’ve got what it takes to get you driving and we’d be honored to be the ones who help you get on the road. Contact us to get the process started today.