2010 BMW 7 Series

Base MSRP $82,000

The BMW 7-Series is known as the vehicle for CEOs and captains of industry, and it's easy to see why. The 7-Series is immensely comfortable inside and has all the traditional luxury that buyers in this price class will expect; but it also emphasizes technology, with extras like a heads-up display, blind-spot detection and active seats. Although the 750i and 750Li have very satisfying performance, the 760Li delivers its locomotive-like torque in a strong and almost silent way, which makes it appealing for those who want assertive performance but don't need to assert themselves. And with the introduction of a 7-Series hybrid late in the model year, the Lexus LS 600h will at last have a very qualified rival.